MG2705 - Marketing Communications
[To be introduced in HolmesMelb , HolmesSydney in 2007]
| Credit points: | 03 |
| Year: | 2006 |
| Student Contribution Band: | Band 2 |
| Administered by: |
This subject addresses the promotional element of the marketing mix. The focus of the subject is on developing an integrated marketing communication (IMC) mix which presents a consistent message to the firms target markets. In-depth consideration of each element of the communication mix provides the basis for developing and evaluating marketing communication plans.
Learning Outcomes
- to enable students to communicate with a range of internal and external audiences in oral and written format;
- to understand the role and importance of promotion in achieving the marketing objectives;
- to demonstrate an understanding of the IMC planning process and its role in the marketing mix;
- to understand the role of the elements of the IMC mix;
- to develop and evaluate IMC campaigns.
Graduate Qualities
- The ability to define and to solve problems in at least one discipline area;
- The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
- The ability to find and access information using appropriate media and technologies;
- The ability to speak and write clearly, coherently and creatively;
- The ability to communicate effectively with a range of audiences.
Availabilities | |
| , , Study Period 2 | |
| Census Date 08-Sep-2006 | |
| Coord/Lect: | Mr Christian Ware. |
| Contact hours: |
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| Assessment: | (50%); (50%). |
| , , Study Period 2 | |
| Census Date 08-Sep-2006 | |
| Coordinator: | Mr Christian Ware |
| Lecturer: | Kylie Hoffensetz. |
| Contact hours: |
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| Assessment: | (50%); (50%). |
| , , Study Period 31 | |
| Census Date 24-Mar-2006 | |
| Face to face teaching 16-Jan-2006 to 10-Mar-2006 | |
| Coordinator: | jc159402 |
| Contact hours: |
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| Assessment: | (50%); (25%); (25%). |
| , , Study Period 22 | |
| Census Date 08-Sep-2006 | |
| Coordinator: | Mr Christian Ware |
| Contact hours: |
|
| Assessment: | (50%); (25%); (25%). |
| , , Study Period 23 | |
| Census Date 22-Dec-2006 | |
| Coordinator: | jc159402 |
| Contact hours: |
|
| Assessment: | (50%); (25%); (25%). |
| , , Study Period 22 | |
| Census Date 08-Sep-2006 | |
| Coordinator: | Mr Christian Ware |
| Contact hours: |
|
| Assessment: | (50%); (25%); (25%). |
| , , Study Period 56 | |
| Census Date 20-Oct-2006 | |
| Coordinator: | Mr Christian Ware |
| Contact hours: |
|
| Assessment: | (50%); (25%); (25%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.