MG2704 - Consumer Behaviour
[To be introduced in HolmesMelb , HolmesSydney in 2007]
| Credit points: | 03 |
| Year: | 2006 |
| Student Contribution Band: | Band 2 |
| Administered by: |
This subject is designed to provide a comprehensive coverage of consumer behaviour and builds on the basic introduction to consumer behaviour addressed in marketing management. The foundation of this subject is based on the premise that the ultimate consumer is critical to the success of marketing efforts. Understanding how and why internal, external and situational factors influence the decision making process and behaviour of consumers is the focus of the subject. Consumer trends are examined and marketing implications are discussed. Knowledge gained from this subject is important for later subjects such as marketing communications and strategic marketing
Learning Outcomes
- analyse and evaluate the buyer's decision-making process;
- critically analyse and evaluate the effects of various internal, external and situational factors on the buyer's decision making process;
- apply the concepts from consumer behaviour to the development of an effective marketing program;
- identify major ethical problems related to marketing activities;
- demonstrate effective communication skills and the ability to work with others in a professional manner.
Graduate Qualities
- The ability to define and to solve problems in at least one discipline area;
- The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
- The ability to generate, calculate, interpret and communicate numerical information in ways appropriate to a given discipline or discourse.
Availabilities | |
| , , Study Period 1 | |
| Census Date 24-Mar-2006 | |
| Coordinator: | Janelle Rose |
| Contact hours: |
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| Assessment: | (40%); (20%); (40%). |
| , , Study Period 1 | |
| Census Date 24-Mar-2006 | |
| Coordinator: | jc139651 |
| Lecturer: | Kylie Hoffensetz. |
| Contact hours: |
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| Assessment: | (40%); (20%); (40%). |
| , , Study Period 32 | |
| Census Date 05-May-2006 | |
| Face to face teaching 27-Mar-2006 to 05-May-2006 | |
| Coordinator: | Janelle Rose |
| Contact hours: |
|
| Assessment: | (40%); (20%); (25%); (15%). |
| , , Study Period 23 | |
| Census Date 22-Dec-2006 | |
| Coordinator: | Janelle Rose |
| Contact hours: |
|
| Assessment: | (40%); (20%); (25%); (15%). |
| , , Study Period 22 | |
| Census Date 08-Sep-2006 | |
| Coordinator: | Janelle Rose |
| Lecturer: | jc164502. |
| Contact hours: |
|
| Assessment: | (40%); (20%); (25%); (15%). |
| , , Study Period 23 | |
| Census Date 22-Dec-2006 | |
| Coordinator: | Janelle Rose |
| Contact hours: |
|
| Assessment: | (40%); (20%); (25%); (15%). |
| , , Study Period 62 | |
| Census Date 30-Jun-2006 | |
| Face to face teaching 24-Jul-2006 to 02-Sep-2006 (This subject in taught in Mandarin by SIMA in Singapore) | |
| Coordinator: | Janelle Rose |
| Contact hours: |
|
| Assessment: | (40%); (20%); (25%); (15%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.