LB5301 - Global Marketing Management

Credit points:	03
Year:	2006
Student Contribution Band:	Band 2
Administered by:

As business schools globalize their curricula, various specific international courses are being added to give students a worldwide perspective. Because of the deep impact of local customs and business practices, marketing requires separate exposure in the international context.This subject focuses on the strategic challenges involved when adapting or standardizing the marketing mix in international markets. Managing these challenges is inherently a matter of global competencies. The subject facilitates the students' understanding thematically by demonstrating and applying core marketing principles to the global marketplace. This subject also aims to equip students with the skills and competences required to create, evaluate, execute, monitor and control marketing programmes in countries other than their home country. More specifically, it is intended that the module will prepare students for employment in international marketing environments.

Learning Outcomes

• At the conclusion of this subject, students will be able to describe the significance of global marketing operations, discuss the strategic importance of global marketing, discuss the viability of the different strategies for marketing to an increasingly international and global marketplace,identify the different dimensions of foreign markets, identify the key dimensions of competitiveness in global marketing, apply the learned concepts to practical business situations.

Graduate Qualities

• The ability to adapt knowledge to new situations;
• The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
• The ability to deploy critically evaluated information to practical ends;
• The ability to work individually and independently.

Availabilities
, , Study Period 34
Census Date 22-Dec-2006
Coordinator:	jc131962
Contact hours:	39 hours
Assessment:	(50%); (50%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.