LB5206 - Competitive Strategy

Credit points:	03
Year:	2006
Student Contribution Band:	Band 2
Administered by:

"If you are thoroughly conversant with strategy, you will recognise the enemy's intentions and thus have many opportunities to win" - Miyamoto Musashi, The Book of Five Rings. As part of the JCU MBA program, Competitive Strategy deals with the role of the CEO and his or her immediate subordinates in the creation of strategic architecture and the inculcation of strategic intent in the organisation. As such, this subject has a very "real world" flavour. Strategy is a core function of the senior executive group. As such, the literature on strategy is rich and varied. In fact, it can be argued that Sun Tzu's classic treatise The Art of War (circa 500 BC) was the first business management text. Gary Hamel and C.K. Prahalad have emerged as the latest strategy gurus, and as such, their modern classic, Competing for the Future is the core of the subject. Students will be introduced to the so-called "Harvard" case-study with some modifications. The traditional Harvard method emphasises analytical skills, this subject goes beyond that position to achieve synthetic thinking.

Learning Outcomes

• appreciate what have been termed Waves of Social Change, and their impacts on the functioning of organisations;
• develop skills relevant to strategic management in each Wave of Change;
• develop an understanding of how the problem of devising competitive strategies relevant to each Wave of Change might be addressed simultaneously and progressively in organisations;
• develop an understanding of management and leadership skills and qualities that are relevant to organisations competing on the edge.

Graduate Qualities

• The ability to think critically, to analyse and evaluate claims, evidence and arguments;
• The ability to adapt knowledge to new situations;
• The ability to define and to solve problems in at least one discipline area;
• The ability to communicate effectively with a range of audiences;
• The ability to lead, manage and contribute effectively to teams;
• The ability to speak and write logically, clearly and creatively;
• The ability to calculate, produce, interpret and communicate numerical information;
• The ability to access and employ online technologies effectively;
• The ability to use and interpret different media;
• A coherent and disciplined body of skills, knowledge, values and professional ethics in at least one discipline area;
• The ability to use a variety of media and methods to retrieve, analyse, evaluate, organise and present information;
• The ability to reflect on and evaluate learning processes and products;
• The ability to learn independently and in a self-directed manner;
• A commitment to lifelong learning and intellectual development.

Availabilities
, , Study Period 7
Census Date 21-Jul-2006
Face to face teaching 15-Jul-2006 to 06-Aug-2006
Coordinator:	jc131962
Lecturer:	Mr Dwight Lemke.
Contact hours:	39 hours
Assessment:	(50%); (30%); (20%).
, , Study Period 3
Census Date 27-Jan-2006
Face to face teaching 21-Jan-2006 to 12-Feb-2006
Coordinator:	jc131962
Lecturer:	Mr Dwight Lemke.
Contact hours:	39 hours
Assessment:	(50%); (30%); (20%).
, , Study Period 1
Census Date 24-Mar-2006
Coordinator:	jc131962
Contact hours:	39 hours
Assessment:	(50%); (30%); (20%).
, , Study Period 25
Census Date 30-Jun-2006
Face to face teaching 22-May-2006 to 30-Jun-2006
Coordinator:	jc131962
Lecturer:	Professor Zhang-Yue Zhou.
Contact hours:	39 hours
Assessment:	(50%); (30%); (20%).
, , Study Period 1
Census Date 24-Mar-2006
Coordinator:	jc131962
Lecturer:	Professor Zhang-Yue Zhou.
Contact hours:	39 hours
Assessment:	(50%); (30%); (20%).
, , Study Period 4
Census Date 24-Mar-2006
Face to face teaching 24-Mar-2006 to 09-Apr-2006
Coordinator:	jc131962
Lecturer:	Professor Zhang-Yue Zhou.
Contact hours:	39 hours
Assessment:	(50%); (30%); (20%).
, , Study Period 22
Census Date 08-Sep-2006
Coordinator:	jc131962
Lecturer:	Professor Zhang-Yue Zhou.
Contact hours:	39 hours
Assessment:	(50%); (30%); (20%).
, , Study Period 23
Census Date 22-Dec-2006
Coordinator:	jc131962
Lecturer:	Professor Zhang-Yue Zhou.
Contact hours:	39 hours
Assessment:	(50%); (30%); (20%).
, , Study Period 1
Census Date 24-Mar-2006
Coordinator:	jc131962
Contact hours:	39 hours
Assessment:	(50%); (30%); (20%).
, , Study Period 26
Census Date 20-Oct-2006
Face to face teaching 18-Sep-2006 to 27-Oct-2006
Coordinator:	jc131962
Lecturer:	Professor Zhang-Yue Zhou.
Contact hours:	39 hours
Assessment:	(50%); (30%); (20%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.