James Cook University Subject Handbook - 2006

JN5201 - Advanced Public Relations

Credit points: 03
Year: 2006
Student Contribution Band: Band 1
Administered by:

Examines public relations in action by bringing together the theoretical, disciplinary and process skills and knowledge developed through preceding subjects. Topics include media relations, internal and community relations, public relations in business and government, crisis and issue management and event management and sponsorship. Students may also undertake minor practical assignments within the community if appropriate.

Learning Outcomes

Graduate Qualities

Inadmissible
Subject
Combinations:
IA3201 and JN3016 and JN3201 and JN2201

Availabilities

, , Study Period 2
Census Date 08-Sep-2006
Coord/Lect: Dr Liz Tynan.
Contact hours:
  • 13 hours
  • 20 hours
    Assessment: (40%); (10%); (50%).

    Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.