JN5200 - Public Relations

Credit points:	03
Year:	2006
Student Contribution Band:	Band 1
Administered by:

Public relations theory will be examined in detail. Emphasis will also be placed on process and application, including research and evaluation, strategy, planning and scheduling and tactics. Students may also undertake minor practical assignments within the community if appropriate.

Learning Outcomes

• demonstrate a basic understanding of qualitative, quantitative, formative and evaluative research as they apply to the practice of public relations;
• exhibit a general familiarity with strategic, tactical, planning and scheduling processes and applications in public relations practice.

Graduate Qualities

• The ability to think critically, to analyse and evaluate claims, evidence and arguments;
• The ability to adapt knowledge to new situations;
• The ability to communicate effectively with a range of audiences;
• The ability to lead, manage and contribute effectively to teams;
• The ability to speak and write logically, clearly and creatively;
• The ability to use and interpret different media;
• A coherent and disciplined body of skills, knowledge, values and professional ethics in at least one discipline area;
• The ability to use a variety of media and methods to retrieve, analyse, evaluate, organise and present information;
• The ability to reflect on and evaluate learning processes and products;
• The ability to learn independently and in a self-directed manner.

Prerequisites:	Admission to graduate or postgraduate program
Inadmissible Subject Combinations:	IA2200 and JN2016 and JN2200 and JN3200

Availabilities
, , Study Period 1
Census Date 24-Mar-2006
Coord/Lect:	Dr Liz Tynan.
Contact hours:	13 hours 20 hours
Assessment:	(40%); (10%); (50%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.