JN3201 - Advanced Public Relations

Credit points:	03
Year:	2006
Student Contribution Band:	Band 1
Administered by:

Examines public relations in action by bringing together the theoretical, disciplinary and process skills and knowledge developed through preceding subjects. Topics include media relations, internal and community relations, public relations in business and government, crisis and issue management and event management and sponsorship. Students may also undertake minor practical assignments within the community if appropriate.

Learning Outcomes

• demonstrate a general understanding of crisis and issue management;
• demonstrate practical competency in media relations;
• develop a theoretical management or sponsorship plan for a simple event;
• exhibit familiarity with the principles of internal and community relations;
• identify the main principles of public relations in business and government.

Graduate Qualities

• The ability to think critically, to analyse and evaluate claims, evidence and arguments;
• The ability to adapt knowledge to new situations;
• The ability to communicate effectively with a range of audiences;
• The ability to lead, manage and contribute effectively to teams;
• The ability to speak and write logically, clearly and creatively;
• The ability to use and interpret different media;
• A coherent and disciplined body of skills, knowledge, values and professional ethics in at least one discipline area;
• The ability to use a variety of media and methods to retrieve, analyse, evaluate, organise and present information;
• The ability to reflect on and evaluate learning processes and products;
• The ability to learn independently and in a self-directed manner.

Prerequisites:	JN2016 or JN2200
Inadmissible Subject Combinations:	IA3201 and JN3016 and JN2201 and JN5201

Availabilities
, , Study Period 2
Census Date 08-Sep-2006
Coord/Lect:	Dr Liz Tynan.
Contact hours:	13 hours 20 hours
Assessment:	(40%); (10%); (50%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.