GA3242 - Corporate Identity

Credit points:	03
Year:	2006
Student Contribution Band:	Band 1
Administered by:

Available only to BCommunication Design students.

Particular emphasis will be given to developing awareness of professional and industrial requirements and to job seeking and proficiency in freelancing skills. To this end, students will learn how to utilise communications technologies more efficiently, whilst developing interpersonal skills relevant to private design. This work will form the centrepiece of the students contribution to the graduate exhibition, as well as several key folio pieces. Emphasis will be given to the development of an analytical approach to the creative visual process, building upon the students pre-established foundation level understanding of core illustration activities. Studies will include: introduction to page layout applications; analytical studies of digital imagery; professional presentation.

Learning Outcomes

• concentration on and further development of personal style with the use of various computer applications;
• demonstrate substantial creative and visual digital techniques;
• develop a range of critical and analytical skills relevant to employment in the design profession;
• understand professional work practices, expectations and obligations;
• achieve a level of technical proficiency appropriate for entry level professional practice.

Graduate Qualities

• The ability to think critically, to analyse and evaluate claims, evidence and arguments;
• The ability to adapt knowledge to new situations;
• The ability to define and to solve problems in at least one discipline area;
• The ability to speak and write logically, clearly and creatively;
• The ability to access and employ online technologies effectively;
• The ability to use a variety of media and methods to retrieve, analyse, evaluate, organise and present information.

Prerequisites:	GA3122
Inadmissible Subject Combinations:	GA3111 and GA3121

Availabilities
, , Study Period 2
Census Date 08-Sep-2006
Coord/Lect:	Russ Rankin.
Contact hours:	13 hours 13 hours 13 hours
Assessment:	(20%); (60%); (20%).
Special Assessment Requirements:	In order to establish the authenticity of work submitted for assessment, attendance at practical classes is compulsory. Rolls are kept and work submitted by students with an attendance of less than 80% will not be eligible for assessment unless prior approval has been obtained in writing from the lecturer.

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.