GA3112 - Advanced Illustration Techniques

Credit points:	03
Year:	2006
Student Contribution Band:	Band 1
Administered by:

Available to students enrolled in the BCommunication Design degree.

Students completing this subject will examine the influences, visual cultures and sub-cultures of our contemporary society with examination of how communications can be focussed to match the requirements and profile of their intended audience. Students will become familiar with design practice, the role of colour in communication design, type application, iconography and symbolism, creative problem solving, applying appropriate marketing research and information resources. Traditional and digital illustration skills will also be further developed and emphasis will be on producing industry standard/professional images.

Learning Outcomes

• demonstrate a growing familiarity with traditional and digital pre-press processes as well as a familiarity with digital media;
• demonstrate an ability to cost work and develop an awareness of the economic and social constraints that determine the content of illustration;
• demonstrate an awareness of the multifaceted communications needs of clients and audiences and devise effective solutions utilising appropriate media;
• familiarity with a range of available design and market related resources (technical, commercial, research, marketing and production);
• produce high quality professional work while developing a highly personal and imaginative individual vision.

Graduate Qualities

• The ability to think critically, to analyse and evaluate claims, evidence and arguments;
• The ability to adapt knowledge to new situations;
• The ability to define and to solve problems in at least one discipline area;
• The ability to communicate effectively with a range of audiences;
• The ability to lead, manage and contribute effectively to teams;
• A coherent and disciplined body of skills, knowledge, values and professional ethics in at least one discipline area;
• The ability to use a variety of media and methods to retrieve, analyse, evaluate, organise and present information;
• A commitment to lifelong learning and intellectual development.

Prerequisites:	GA2212 and GA2222
Inadmissible Subject Combinations:	GA3111 and GA3121

Availabilities
, , Study Period 1
Census Date 24-Mar-2006
Coordinator:	arjvw
Lecturer:	art-dtf.
Contact hours:	13 hours 13 hours 13 hours
Assessment:	(75%); (25%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.