GA3020 - Industry Experience

Credit points:	03
Year:	2006
Student Contribution Band:	Band 1
Administered by:

Available to students enrolled in the BCommunication Design degree.

The Livework studio introduces students to the operation, management and day to day running of a commercial design and illustration studio. Working under the guidance of an experienced Art Director/Studio Manager, in an off-campus commercial environment, students will apply their practical, conceptual, theoretical and creative skills to a range of live work projects. Students will be involved in all aspects of the creative process, from client meetings and liaison through to final design and production and will utilise a broad range of applied media solutions to satisfy focussed communications and design objectives. Students will work both individually and as a team member according to project needs and will develop proficiency in communicating with a range of trade and design professionals associated with the visual communications industry. Live projects will provide students with the opportunity to produce finished, commercially applied pieces, enhancing their industrial and practical expertise whilst simultaneously sharpening their ability to work with and meet real world demands. Advanced level students may be offered additional work experience in the studio during non-semester periods.Tutorials will be provided on an "as needs" basis to suit student requirements, with guest lecturers organised if and where appropriate.

Learning Outcomes

• accurately estimate production costs;
• continue to extend the development of a personal yet flexible design direction or style;
• demonstrate an ability to respond effectively to real world design and communication problems;
• familiarity with professional expectations and obligations with an ability to meet deadlines;
• liaise with a range of design professionals and tradespeople;
• prepare work for pre-press or multimedia use;
• produce effective design solutions to given tasks and communicate to the client;
• select appropriate communication pathways to suit client needs;
• work with clients and analyse their communication needs.

Graduate Qualities

• The ability to think critically, to analyse and evaluate claims, evidence and arguments;
• The ability to adapt knowledge to new situations;
• The ability to lead, manage and contribute effectively to teams;
• The ability to speak and write logically, clearly and creatively;
• The ability to calculate, produce, interpret and communicate numerical information;
• A coherent and disciplined body of skills, knowledge, values and professional ethics in at least one discipline area;
• The ability to use a variety of media and methods to retrieve, analyse, evaluate, organise and present information.

Prerequisites:

GA3111 and GA3121

Availabilities
, , Study Period 1
Census Date 24-Mar-2006
Coord/Lect:	arsea.
Contact hours:	13 hours 13 hours 13 hours
Assessment:	.

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.