GA2110 - Design for New Media

Credit points:	03
Year:	2006
Student Contribution Band:	Band 1
Administered by:

Available to students enrolled in the BCommunication Design degree.

This subject examines the ways in which designers may respond to and manage the production, technical and design demands of screen based and interactive media, whilst aiding and enhancing the experience of the end user. Strategies to enhance the visual communication of information and to promote effective navigation in static screen and non linear interactive environments such as the world Wide Web, Interactive CD-ROM, PDF documents and Information Kiosks are discussed and trialled in practical workshops. The narrowing gap between print and screen documents is considered and production pathways encompassing movement between the two domains are examined. A range of multimedia options, including sound, animation, web graphics, video and hypertext are investigated.

Learning Outcomes

• awareness of screen based communication options and familiarity with a range of multimedia applications associated with information presentation;
• be aware of both the rate of technological change and how to adapt design solutions in an appropriate manner;
• develop a range of personalised, innovative and creative approaches to communication while considering interface and navigational design principles suitable for new media;
• understand the technical and production requirements involved in the presentation of screen based and multimedia information;
• understand the ways in which print and screen presentations may interrelate with an ability to translate an existing print oriented document into a format suitable for on-screen access.

Graduate Qualities

• The ability to think critically, to analyse and evaluate claims, evidence and arguments;
• The ability to adapt knowledge to new situations;
• The ability to define and to solve problems in at least one discipline area;
• The ability to select and use appropriate IT tools;
• The ability to access and employ online technologies effectively;
• The ability to use a variety of media and methods to retrieve, analyse, evaluate, organise and present information.

Prerequisites:

GA1120 and GA1220

Availabilities
, , Study Period 1
Census Date 24-Mar-2006
Coord/Lect:	jc156214.
Contact hours:	13 hours 13 hours 13 hours
Assessment:	(20%); (20%); (60%).
Special Assessment Requirements:	In order to establish the authenticity of work submitted for assessment, attendance at practical classes is compulsory. Rolls are kept and work submitted by students with an attendance of less than 80% will not be eligible for assessment unless prior approval has been obtained in writing from the lecturer.

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.