GA2020 - Design History and Theory 2

Credit points:	03
Year:	2006
Student Contribution Band:	Band 1
Administered by:

Available to students enrolled in the BCommunication Design degree.

The aim of this subject is to examine the transformation of society by the Industrial Revolution turning the world upside down in a process of upheaval (via technological inventions) that continues to accelerate. By displacing the arts and crafts from their social and economic roles the machine created a gulf between peoples material life and their sensory and spiritual needs. This subject traces the impact of the industrial revolution upon the visual arts and beginning of the division between concept and execution, through the effects of movements such as Art Nouveau, Art Deco, Cubism and Surrealism to the science fiction/fantasy genre and the implications of digital technology and its use as an artistic tool.

Learning Outcomes

• to examine and analyse the process by which the restoration of human and aesthetic values are applied to the man made environment;
• analyse the tools of mass communication vis a vis their origins and concepts and their role as an essential charter of the design arts graphic design, architecture, commercial and fantasy illustration.

Graduate Qualities

• The ability to think critically, to analyse and evaluate claims, evidence and arguments;
• The ability to adapt knowledge to new situations;
• The ability to communicate effectively with a range of audiences;
• The ability to lead, manage and contribute effectively to teams;
• The ability to speak and write logically, clearly and creatively;
• The ability to access and employ online technologies effectively;
• The ability to use and interpret different media;
• A coherent and disciplined body of skills, knowledge, values and professional ethics in at least one discipline area;
• The ability to learn independently and in a self-directed manner;
• A commitment to lifelong learning and intellectual development.

Inadmissible Subject Combinations:

VA2220

Availabilities
, , Study Period 6
Census Date 07-Jul-2006
Coord/Lect:	arsea.
Contact hours:	13 hours 13 hours 13 hours
Assessment:	(30%); (50%); (20%).
Special Assessment Requirements:	In order to establish the authenticity of work submitted for assessment, attendance at practical classes is compulsory. Rolls are kept and work submitted by students with an attendance of less than 80% will not be eligible for assessment unless prior approval has been obtained in writing from the lecturer.

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.