GA1130 - Design Fundamentals

Credit points:	03
Year:	2006
Student Contribution Band:	Band 1
Administered by:

Available to all students

An introduction to visual communication design, theory and practice. Students undertaking this subject will be introduced to a range of design principles and communications practices and will begin to acquire a comprehensive design vocabulary through a series of structured problem solving activities. Students will gain experience in identifying, interpreting and analysing design problems and will explore ways of developing and extending ideas into creative and visually effective communication solutions using synectical, lateral thinking and creative research techniques.

Learning Outcomes

• ability to apply a range of creative strategies and practical skills to produce innovative solutions to visual communication and design tasks;
• ability to identify design problems using appropriate analytical processes;
• awareness of cultural and social issues pertinent to design activity;
• familiarity with a range of conceptual and analytical methodologies and ability to apply these in a diversity of ways;
• understand the basic principles of effective design;
• utilise a range of conventional and non-conventional media to produce effective presentations.

Graduate Qualities

• The ability to think critically, to analyse and evaluate claims, evidence and arguments;
• The ability to adapt knowledge to new situations;
• The ability to communicate effectively with a range of audiences;
• The ability to calculate, produce, interpret and communicate numerical information;
• A coherent and disciplined body of skills, knowledge, values and professional ethics in at least one discipline area;
• The ability to use a variety of media and methods to retrieve, analyse, evaluate, organise and present information.

Availabilities
, , Study Period 1
Census Date 24-Mar-2006
Coord/Lect:	arjvw.
Contact hours:	13 hours 13 hours 13 hours
Assessment:	(20%); (10%); (60%); (10%).
Special Assessment Requirements:	Attendance of 80% at practical workshops is required to pass this subject

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.