BU5105 - International Marketing
| Credit points: | 03 |
| Year: | 2006 |
| Student Contribution Band: | Band 2 |
| Administered by: |
This subject provides an understanding of the opportunities and constraints confronting a marketing manager in a multinational firm. Topics include: market selection decision, market entry alternatives (exports, licensing) and the international perspective on the components of the marketing mix.
Learning Outcomes
- critical appreciation of the theories, concepts, methods and empirical knowledge used in international marketing.
Availabilities | |
| , , Study Period 31 | |
| Census Date 24-Mar-2006 | |
| Face to face teaching 23-Jan-2006 to 10-Mar-2006 | |
| Contact hours: |
|
| Assessment: | (50%); (20%); (30%). |
| , , Study Period 32 | |
| Census Date 05-May-2006 | |
| Face to face teaching 30-Mar-2006 to 02-Apr-2006 (MBA006 - This subject is taught in Mandarin by SIMA in Shanghai.) | |
| Coordinator: | jc131962 |
| Contact hours: |
|
| Assessment: | (40%); (60%). |
| , , Study Period 2 | |
| Census Date 08-Sep-2006 | |
| Coordinator: | jc131962 |
| Contact hours: |
|
| Assessment: | (50%); (50%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.