BU5008 - Strategic Management
| Credit points: | 03 |
| Year: | 2006 |
| Student Contribution Band: | Band 2 |
| Administered by: |
To succeed, an organisation must create and sustain competitive advantage and understand the environment within which it operates. This subject is concerned with the long-term strategy of the organisation. It deals with identifying and analysing past and current strategies and with formulating and implementing new integrated ones. It is the capstone subject for the MBA.
Learning Outcomes
- understand strategy identification and evaluation, industry and competitor analysis, strategic alliances and joint ventures, innovation in multi-divisional organisations, globalisation, diversification strategy and managing multibusiness organisations;
- understand the challenge of formulating effective competitive strategy that balances the opportunities and risks associated with dynamic and uncertain changes in industry attractiveness and competitive position;
- using the skills acquired in earlier core subjects, the subject develops cross-functional and holistic thinking and the ability to recognise patterns of strategy under conditions of incomplete and imperfect information.
| Inadmissible Subject Combinations: | MG3774 |
Availabilities | |
| , , Study Period 38 | |
| Census Date 05-May-2006 | |
| Face to face teaching 05-May-2006 to 14-May-2006 (MBA004. This subject is taught in Mandarin in Singapore. Exam date is 18 June 2006.) | |
| Contact hours: |
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| Assessment: | (20%); (20%); (10%); (20%); (30%). |
| , , Study Period 32 | |
| Census Date 05-May-2006 | |
| Face to face teaching 13-Mar-2006 to 30-Mar-2006 (MBA005. This subject is taught in Mandarin in Singapore. Exam date is 14 April 2006.) | |
| Coordinator: | jc131962 |
| Contact hours: |
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| Assessment: | (50%); (20%); (30%). |
| , , Study Period 31 | |
| Census Date 24-Mar-2006 | |
| Face to face teaching 23-Jan-2006 to 10-Mar-2006 | |
| Coordinator: | jc131962 |
| Contact hours: |
|
| Assessment: | (50%); (20%); (30%). |
| , , Study Period 62 | |
| Census Date 30-Jun-2006 | |
| Face to face teaching 24-Aug-2006 to 30-Aug-2006 (MBA006. This subject is taught in Mandarin in Shanghai by SIMA) | |
| Coordinator: | jc131962 |
| Contact hours: |
|
| Assessment: | (50%); (20%); (30%). |
| , , Study Period 40 | |
| Census Date 08-Sep-2006 | |
| Face to face teaching 07-Aug-2006 to 15-Sep-2006 (MBA008. This subject is taught in Mandarin in Singapore by SIMA) | |
| Coordinator: | jc131962 |
| Contact hours: |
|
| Assessment: | (50%); (20%); (30%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.