TO5022 - Tourism Marketing
| Credit points: | 03 |
| Year: | 2005 |
| Student Contribution Band: | Band 2 |
| Administered by: |
Available to Graduate Diploma of Tourism students and Master of Tourism students.
The aim of this subject is to supplement basic marketing knowledge by focusing on problems and strategies specific to the tourism industry. To examine the uniqueness of the tourism industry marketing environment, its problems, and strategies to overcome these difficulties. To develop skills in analysing tourism marketing problems and issues.
Learning Outcomes
- to develop skills in marketing report preparation;
- to examine the uniqueness of the tourism industry marketing environment, its problems and strategies to overcome these difficulties;
- to supplement basic marketing knowledge by focussing on problems and strategies specific to service organisations, tourism in particular.
Graduate Qualities
- The ability to adapt knowledge to new situations;
- The ability to define and to solve problems in at least one discipline area;
- The ability to speak and write logically, clearly and creatively.
| Prerequisites: | Enrolment in GDipTourism or MTourism |
| Inadmissible Subject Combinations: | TO3022 and TO6022 |
Availabilities | |
| , , Study Period 1 | |
| Census Date 31-Mar-2005 | |
| Coord/Lect: | Mr Christian Ware. |
| Contact hours: |
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| , , Study Period 1 | |
| Census Date 31-Mar-2005 | |
| Coord/Lect: | Assoc. Professor Laurie Murphy. |
| Contact hours: |
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| Assessment: | (40%); (10%); (50%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.