PT2730 - Applied Photography 2

Credit points:	03
Year:	2005
Student Contribution Band:	Band 1
Administered by:

Available to Bachelor of Photography students.

Students completing this subject will explore photographic theory and practice in the context of three areas of professional practice: fashion, advertising and architecture. The study of fashion photography will be underpinned through an examination of its history, development and contemporary themes and issues. Students will make creative responses to fashion advertising assignments necessitating direction of models, techniques for posing, location and studio lighting, location survey, choice of props, hair and make-up, choice and use of clothing and accessories. Concepts in advertising, composition for different purposes, handling and presentation of products, creating impact and point of difference, coupled with applied techniques in studio still life photography will be explored. Students will also make an investigation of the history of architectural photography and look at concepts and issues relating to: revealing of space and form through lighting and composition, balancing lighting levels, and colour temperature for photography of architectural interiors. There are additional charges for this subject; please contact the School for details.

There are additional charges for this subject; please contact the School for details.

Learning Outcomes

• To acquire a knowledge and understanding of the history and principles of fashion, architectural and advertising photography to a level that feeds new creative endeavour. 1.1 To gain a knowledge and appreciation of the conceptual drivers underpinning fashion, architectural and advertising photography. 1.2 To gain an awareness of the contribution of influential practitioners in the history of photography. 1.3 To gain an awareness of varying genres within fashion, architectural and advertising photography.;
• To gain applied photographic skills and knowledge to near professional standard in areas of fashion, architectural and advertising photography. 2.1 To be able to direct of models, to have a knowledge of techniques for posing, location survey, choice of props, hair and make-up, choice and use of clothing and accessories, the role of agencies and other professional bodies and creative contributors. 2.2 To be able to demonstrate competency to near professional standard in the use of camera and lighting equipment.;
• To be able to apply previously acquired knowledge of photographic, darkroom and/or digital techniques to new tasks and explore experimental alternatives in the quest for originality and creative excellence. 3.1 To extend understanding of allied disciplines through the digital design of advertising/magazine layouts incorporating original images;
• To produce written documents to clear and defined standards. 4.1 Assignment outcomes are to be evaluated and explained to demonstrate a clear understanding of principle and practice. 4.2 Plan, draft, revise, edit, proofread, print and present these documents to an acceptable professional standard free of spelling, grammar and other errors. 4.3 Construct formatted word-processed documentation that is appropriately informed by explicitly labelled computer generated diagrams. excellence.

Graduate Qualities

• The ability to think critically, to analyse and evaluate claims, evidence and arguments;
• The ability to adapt knowledge to new situations;
• The ability to define and to solve problems in at least one discipline area;
• The ability to communicate effectively with a range of audiences;
• The ability to lead, manage and contribute effectively to teams;
• The ability to speak and write logically, clearly and creatively;
• The ability to use a variety of media and methods to retrieve, analyse, evaluate, organise and present information;
• The ability to learn independently and in a self-directed manner;
• A commitment to lifelong learning and intellectual development.

Prerequisites:

PT2520 and PT2610

Availabilities
, , Study Period 2
Census Date 31-Aug-2005
Coord/Lect:	jc117675.
Contact hours:	13 hours 13 hours 13 hours
Assessment:	(10%); (80%); (10%).
Special Assessment Requirements:	In order to establish the authenticity of work submitted for assessment, attendance at practical classes is compulsory. Rolls are kept and work submitted by students with an attendance of less than 80% will not be eligible for assessment unless prior approval has been obtained in writing from the lecturer.

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.