MG3762 - Contemporary Issues in Marketing
| Credit points: | 03 |
| Year: | 2005 |
| Student Contribution Band: | Band 2 |
| Administered by: |
This subject will introduce students to contemporary marketing thoughts such as marketing metrics, digital marketing, customer life time value, and micro segmentation.
Learning Outcomes
- To understand the relevance of linking marketing programs to firm outcomes;
- To measure customer life time value;
- To understand the impact of innovation in digital technology on B2C, B2B, and C2C marketing.
| Prerequisites: | MG3761 |
Availabilities | |
| , , Study Period 2 | |
| Census Date 31-Aug-2005 | |
| Contact hours: |
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| Restrictions: | Enrolment in this offering is restricted. |
| , , Study Period 2 | |
| Census Date 31-Aug-2005 | |
| Coordinator: | Professor John Hamilton |
| Contact hours: |
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| Restrictions: | Enrolment in this offering is restricted. |
| , , Study Period 2 | |
| Census Date 31-Aug-2005 | |
| Coordinator: | jc139651 |
| Lecturer: | jc123107. |
| Contact hours: |
|
| Restrictions: | Enrolment in this offering is restricted. |
| , , Study Period 2 | |
| Census Date 31-Aug-2005 | |
| Coordinator: | Professor John Hamilton |
| Contact hours: |
|
| Restrictions: | Enrolment in this offering is restricted. |
| , , Study Period 7 | |
| Census Date 22-Jul-2005 | |
| Coordinator: | Professor John Hamilton |
| Contact hours: |
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| Assessment: | (25%); (15%); (25%); (35%). |
| Restrictions: | Enrolment in this offering is restricted. |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.