MG3761 - Strategic Marketing
Credit points: | 03 |
Year: | 2005 |
Student Contribution Band: | Band 2 |
Administered by: |
This subject is designed to provide a comprehensive understanding of goods/services marketing. Using a customercentric approach, it highlights concepts and principles involved in managing demand, including undersdtanding consumer decision processes to derive pricing strategies, and promotional campaigns. The integration and implementation of marketing strategy by the marketing management manager is the focus of this capstone course. Through participative analysis and discussion, each student is exposed to the dynamic marketing environment.
Learning Outcomes
- allow students to identify market opportunities in a region;
- enable students to develop the skills necessary to develop and implement marketing initiatives and solve marketing-related problems in a variety of context;
- develop students general interpersonal communication skills;
- encourage students to view marketing issues from a strategic orientation;
- familiarise students with technological innovations shaping various marketing functions.
Prerequisites: | MG2702 and MG2706 |
Availabilities | |
, , Study Period 1 | |
Census Date 31-Mar-2005 | |
Coord/Lect: | Janelle Rose. |
Contact hours: |
|
Assessment: | (40%); (20%); (40%). |
Restrictions: | Enrolment in this offering is restricted. |
, , Study Period 1 | |
Census Date 31-Mar-2005 | |
Coordinator: | Janelle Rose |
Contact hours: |
|
Assessment: | (40%); (20%); (40%). |
Restrictions: | Enrolment in this offering is restricted. |
, , Study Period 1 | |
Census Date 31-Mar-2005 | |
Coord/Lect: | jc147080. |
Contact hours: |
|
Assessment: | (40%); (20%); (40%). |
Restrictions: | Enrolment in this offering is restricted. |
, , Study Period 1 | |
Census Date 31-Mar-2005 | |
Coordinator: | Janelle Rose |
Contact hours: |
|
Assessment: | (40%); (20%); (40%). |
Restrictions: | Enrolment in this offering is restricted. |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.