James Cook University Subject Handbook - 2005

MG3761 - Strategic Marketing

Credit points: 03
Year: 2005
Student Contribution Band: Band 2
Administered by:

This subject is designed to provide a comprehensive understanding of goods/services marketing. Using a customercentric approach, it highlights concepts and principles involved in managing demand, including undersdtanding consumer decision processes to derive pricing strategies, and promotional campaigns. The integration and implementation of marketing strategy by the marketing management manager is the focus of this capstone course. Through participative analysis and discussion, each student is exposed to the dynamic marketing environment.

Learning Outcomes

Prerequisites:MG2702 and MG2706

Availabilities

, , Study Period 1
Census Date 31-Mar-2005
Coord/Lect: Janelle Rose.
Contact hours:
  • 26 hours
  • 12 hours
    Assessment: (40%); (20%); (40%).
    Restrictions: Enrolment in this offering is restricted.

    , , Study Period 1
    Census Date 31-Mar-2005
    Coordinator: Janelle Rose
    Contact hours:
    • 26 hours
    • 12 hours
      Assessment: (40%); (20%); (40%).
      Restrictions: Enrolment in this offering is restricted.

      , , Study Period 1
      Census Date 31-Mar-2005
      Coord/Lect: jc147080.
      Contact hours:
      • 26 hours
      • 12 hours
        Assessment: (40%); (20%); (40%).
        Restrictions: Enrolment in this offering is restricted.

        , , Study Period 1
        Census Date 31-Mar-2005
        Coordinator: Janelle Rose
        Contact hours:
        • 26 hours
        • 12 hours
          Assessment: (40%); (20%); (40%).
          Restrictions: Enrolment in this offering is restricted.

          Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.