MG3716 - International Marketing
| Credit points: | 03 |
| Year: | 2005 |
| Student Contribution Band: | Band 2 |
| Administered by: |
The aim of the subject is to broaden the students understanding of factors in the business operations of managing marketing to an increasingly international and global marketplace. Managing these diverse factors is nowadays inherently a matter of competitiveness. The subject facilitates the students understanding thematically by demonstrating and applying basic business principles within the wider context of the international business of the global marketplace.
Learning Outcomes
- describe the significance of international marketing operations;
- discuss the strategic importance of international marketing;
- discuss the viability of the different strategies for marketing to an increasingly international and global marketplace;
- identify the different dimensions of foreign market servicing;
- identify the key dimensions of competitiveness in international marketing.
| Prerequisites: | MG1702 |
Availabilities | |
| , , Study Period 1 | |
| Census Date 31-Mar-2005 | |
| Coordinator: | jc139651 |
| Lecturer: | jc157438. |
| Contact hours: |
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| Assessment: | (40%); (20%); (40%). |
| , , Study Period 1 | |
| Census Date 31-Mar-2005 | |
| Coord/Lect: | jc132306. |
| Contact hours: |
|
| Assessment: | (40%); (20%); (40%). |
| , , Study Period 1 | |
| Census Date 31-Mar-2005 | |
| Coord/Lect: | jc147080. |
| Contact hours: |
|
| Assessment: | (40%); (20%); (40%). |
| , , Study Period 1 | |
| Census Date 31-Mar-2005 | |
| Coord/Lect: | jc132306. |
| Contact hours: |
|
| Assessment: | (40%); (20%); (40%). |
| , , Study Period 33 | |
| Census Date 22-Jul-2005 | |
| Face to face teaching 11-Jul-2005 to 14-Oct-2005 | |
| Assessment: | (40%); (20%); (40%). |
| , , Study Period 32 | |
| Census Date 06-May-2005 | |
| Face to face teaching 07-Mar-2005 to 17-Jun-2005 | |
| Coordinator: | jc132306 |
| Contact hours: |
|
| Assessment: | (40%); (20%); (40%). |
| , , Study Period 38 | |
| Census Date 08-Jul-2005 | |
| Face to face teaching 24-May-2005 to 15-Jul-2005 | |
| Coordinator: | jc132306 |
| Contact hours: |
|
| Assessment: | (40%); (20%); (40%). |
| , , Study Period 23 | |
| Census Date 23-Dec-2005 | |
| Coordinator: | Ken Miller |
| Contact hours: |
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| Assessment: | (50%); (20%); (30%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.