MG2706 - Marketing Research

Credit points:	03
Year:	2005
Student Contribution Band:	Band 2
Administered by:

This subject considers research training as a skills development task. It treats research as a systematic process and introduces students to the context of research in Australia and the philosophy of research in the fields of tourism, business and marketing. It tackles the issues of research designs hypothesis formulation and explores a diverse array of methods for tackling research questions. This subject develops and understanding of when to use particualar statistics in the research process and considers the presentation of research material to different audiences through a number of computer applications and statistical packages.

Learning Outcomes

• This subject develops an awareness of the details of different methodological approaches to tourism, business and marketing research;
• This subject provides students with direct experience of research design and research methods. It also allows an appreciation of the constraints involved in the research process through practical hands-on tutorial activities used as an integral element of the subject;
• This subject allows an understanding of the skills required to conduct research in the tourism, business and marketing fields;
• Translate a management problem into feasible research questions.

Graduate Qualities

• The ability to adapt knowledge to new situations;
• The ability to define and to solve problems in at least one discipline area;
• The ability to use and interpret different media;
• The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
• The ability to speak and write clearly, coherently and creatively;
• The ability to generate, calculate, interpret and communicate numerical information in ways appropriate to a given discipline or discourse.

Prerequisites:	BU1010 and MG1702
Inadmissible Subject Combinations:	BU2010 and TO2015 and TO5015

Availabilities
, , Study Period 2
Census Date 31-Aug-2005
Coord/Lect:	Professor Philip Pearce.
Contact hours:	26 hours 12 hours
Assessment:	(60%); (40%).
, , Study Period 2
Census Date 31-Aug-2005
Coord/Lect:	Darren Lee-Ross.
Contact hours:	26 hours 12 hours
Assessment:	(50%); (20%); (30%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.