MG2705 - Marketing Communications
| Credit points: | 03 |
| Year: | 2005 |
| Student Contribution Band: | Band 2 |
| Administered by: |
The subject deals with the concept, practice and environment of integrated marketing communications, including in-depth consideration of each part of the promotion mix.
Learning Outcomes
- to consider other supportive tools of marketing communication;
- to enable students to communicate with a range of internal and external audiences in oral and written format;
- to examine face-to-face communication in the marketing context;
- to examine the ever-growing practice of sales promotion;
- to recognise the elements of effective visual communications;
- to understand media advertising;
- to understand the fundamentals of promotion and integrated marketing information.
Graduate Qualities
- The ability to define and to solve problems in at least one discipline area;
- The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
- The ability to find and access information using appropriate media and technologies;
- The ability to speak and write clearly, coherently and creatively;
- The ability to communicate effectively with a range of audiences.
| Prerequisites: | MG1702 |
Availabilities | |
| , , Study Period 2 | |
| Census Date 31-Aug-2005 | |
| Coordinator: | Janelle Rose |
| Contact hours: |
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| Assessment: | (40%); (20%); (40%). |
| , , Study Period 2 | |
| Census Date 31-Aug-2005 | |
| Coordinator: | jc132306 |
| Contact hours: |
|
| Assessment: | (40%); (20%); (40%). |
| , , Study Period 2 | |
| Census Date 31-Aug-2005 | |
| Coordinator: | Janelle Rose |
| Lecturer: | Kylie Hoffensetz. |
| Contact hours: |
|
| Assessment: | (40%); (20%); (40%). |
| , , Study Period 2 | |
| Census Date 31-Aug-2005 | |
| Coordinator: | jc159402 |
| Contact hours: |
|
| Assessment: | (40%); (20%); (20%); (20%). |
| , , Study Period 32 | |
| Census Date 06-May-2005 | |
| Face to face teaching 07-Mar-2005 to 17-Jun-2005 | |
| Coordinator: | jc132306 |
| Contact hours: |
|
| Assessment: | (40%); (20%); (40%). |
| , , Study Period 38 | |
| Census Date 08-Jul-2005 | |
| Face to face teaching 24-May-2005 to 15-Jul-2005 | |
| Coordinator: | jc132306 |
| Contact hours: |
|
| Assessment: | (40%); (20%); (40%). |
| , , Study Period 23 | |
| Census Date 23-Dec-2005 | |
| Coordinator: | jc159402 |
| Contact hours: |
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| Assessment: | (40%); (20%); (20%); (20%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.