MG2704 - Consumer Behaviour

Credit points:	03
Year:	2005
Student Contribution Band:	Band 2
Administered by:

This subject is designed to provide an introduction to consumer behaviour. It draws on economics, psychology, sociology and social psychology to highlight principles related to explaining and predicting consumer behaviour. The content of the subject includes marketing stimuli influence on consumers psyche, and social influences.

Learning Outcomes

• To acquire skills relevant for (i) assessing the effects of various internal, external, and situational aspects of consumer behaviour, and (ii) developing marketing programs based on consumer behaviour analysis.

Prerequisites:

MG1731

Availabilities
, , Study Period 1
Census Date 31-Mar-2005
Coordinator:	jc139651
Lecturer:	Janelle Rose.
Contact hours:	26 hours 12 hours
Assessment:	(40%); (20%); (40%).
, , Study Period 1
Census Date 31-Mar-2005
Coordinator:	Janelle Rose
Contact hours:	26 hours 12 hours
Assessment:	(40%); (20%); (40%).
, , Study Period 1
Census Date 31-Mar-2005
Coordinator:	jc139651
Lecturer:	Kylie Hoffensetz.
Contact hours:	26 hours 12 hours
Assessment:	(40%); (20%); (40%).
, , Study Period 1
Census Date 31-Mar-2005
Coordinator:	Janelle Rose
Contact hours:	26 hours 12 hours
Assessment:	(40%); (20%); (40%).
, , Study Period 32
Census Date 06-May-2005
Face to face teaching 07-Mar-2005 to 17-May-2005
Coordinator:	Janelle Rose
Contact hours:	26 hours 12 hours
Assessment:	(40%); (20%); (40%).
, , Study Period 40
Census Date 31-Aug-2005
Face to face teaching 19-Sep-2005 to 28-Oct-2005
Coordinator:	Janelle Rose
Contact hours:	26 hours 12 hours
Assessment:	(40%); (5%); (25%); (30%).
, , Study Period 23
Census Date 23-Dec-2005
Coordinator:	Janelle Rose
Contact hours:	26 hours 12 hours
Assessment:	(40%); (20%); (15%); (25%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.