James Cook University Subject Handbook - 2005

MG2702 - Marketing Management

Credit points: 03
Year: 2005
Student Contribution Band: Band 2
Administered by:

This subject builds on the core marketing principles taught at the introductory level. Topics for study include product development, pricing, promotion, and distribution of goods and services. It is a requirement for students who specialise in marketing.

Prerequisites:MG1731

Availabilities

, , Study Period 1
Census Date 31-Mar-2005
Coordinator: jc139651
Contact hours:
  • 26 hours
  • 12 hours
    Assessment: (40%); (20%); (40%).

    , , Study Period 1
    Census Date 31-Mar-2005
    Coordinator: jc139651
    Lecturer: Kylie Hoffensetz.
    Contact hours:
    • 26 hours
    • 12 hours
      Assessment: (40%); (20%); (40%).

      Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.