MG1702 - Marketing Principles

Credit points:	03
Year:	2005
Student Contribution Band:	Band 2
Administered by:

The subject focuses on the role of marketing within the overall business framework. The basic tools of marketing are introduced: market segmentation, targeting, positioning, product, price, distribution and promotion. The subject highlights the need for the marketing mix to fit with the requirements of consumers.

Learning Outcomes

• how to find target market opportunities with segmenting markets;
• how to understand what the customer wants;
• management of the marketing process;
• marketings role in society;
• the 4 ps of price, product, promotion and place;
• how to obtain information for marketing: the marketing planning process.

Graduate Qualities

• The ability to define and to solve problems in at least one discipline area;
• The ability to think critically, to analyse and evaluate claims, evidence and arguments, and to reason and deploy evidence clearly and logically;
• The ability to find and access information using appropriate media and technologies;
• The ability to read complex and demanding texts accurately, critically and insightfully;
• The ability to generate, calculate, interpret and communicate numerical information in ways appropriate to a given discipline or discourse.

Inadmissible Subject Combinations:

MG2702

Availabilities
, , Study Period 2
Census Date 31-Aug-2005
Coordinator:	Janelle Rose
Contact hours:	26 hours 12 hours
Assessment:	(40%); (20%); (40%).
, , Study Period 2
Census Date 31-Aug-2005
Coordinator:	jc139651
Lecturer:	Kylie Hoffensetz.
Contact hours:	26 hours 12 hours
Assessment:	(40%); (20%); (40%).
, , Study Period 37
Census Date 31-Mar-2005
Face to face teaching 28-Mar-2005 to 20-May-2005
Coordinator:	jc139651
Lecturer:	jc132306.
Contact hours:	26 hours 12 hours
Assessment:	(40%); (20%); (40%).
, , Study Period 41
Census Date 30-Nov-2005
Face to face teaching 21-Nov-2005 to 30-Dec-2005
Coordinator:	Ken Miller
Contact hours:	26 hours 12 hours
Assessment:	(40%); (20%); (10%); (5%); (25%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.