LB5202 - Marketing and Innovation

Credit points:	03
Year:	2005
Student Contribution Band:	Band 2
Administered by:

This subject problematises the use and development of technology. Topics include: technology as a socio-technical system; new technologies - upsides/downsides; innovation and technological change; creativity, commercialisation and innovation; protection of intellectual knowledge; technological/innovation strategies and business models; sustaining and disruptive work technologies - the innovators dilemma; cross cultural construction of technology and innovation.

Learning Outcomes

• understand competition and government regulations of technology and innovation;
• understand contemporary theories relating to technology and innovation in business enterprises;
• recognise and understand the linkages between technology, innovation and business strategies and models;
• understand the problems and possibilites of technology and innovation in the contemporary world.

Graduate Qualities

• The ability to think critically, to analyse and evaluate claims, evidence and arguments;
• The ability to adapt knowledge to new situations;
• The ability to define and to solve problems in at least one discipline area;
• The ability to communicate effectively with a range of audiences;
• The ability to lead, manage and contribute effectively to teams;
• The ability to speak and write logically, clearly and creatively;
• The ability to calculate, produce, interpret and communicate numerical information;
• The ability to access and employ online technologies effectively;
• The ability to use and interpret different media;
• A coherent and disciplined body of skills, knowledge, values and professional ethics in at least one discipline area;
• The ability to reflect on and evaluate learning processes and products;
• The ability to learn independently and in a self-directed manner;
• A commitment to lifelong learning and intellectual development.

Inadmissible Subject Combinations:

BU5103

Availabilities
, , Study Period 8
Census Date 31-Aug-2005
Face to face teaching 08-Aug-2005 to 23-Sep-2005
Coordinator:	jc131962
Contact hours:	39 hours
Assessment:	(50%); (30%); (20%).
, , Study Period 8
Census Date 31-Aug-2005
Face to face teaching 08-Aug-2005 to 23-Aug-2005
Coordinator:	jc131962
Lecturer:	Janelle Rose.
Contact hours:	39 hours
Assessment:	(50%); (30%); (20%).
, , Study Period 34
Census Date 30-Nov-2005
Coordinator:	jc131962
Contact hours:	39 hours
Assessment:	(50%); (30%); (20%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.