IA3201 - Advanced Public Relations

Credit points:	03
Year:	2005
Student Contribution Band:	Band 1
Administered by:

Examines public relations in action by bringing together the theoretical, disciplinary and process skills and knowledge developed through preceding subjects. Topics include media relations, internal and community relations, public relations in business and government, crisis and issue management and event management and sponsorship. Students may also undertake minor practical assignments within the community if appropriate.

Learning Outcomes

• demonstrate a general understanding of crisis and issue management;
• demonstrate practical competency in media relations;
• develop a theoretical management or sponsorship plan for a simple event;
• exhibit familiarity with the principles of internal and community relations;
• identify the main principles of public relations in business and government.

Inadmissible Subject Combinations:

JN3016 and JN3201

Availabilities
, , Study Period 2
Census Date 31-Aug-2005
Coord/Lect:	jc140568.
Contact hours:	13 hours 20 hours
Assessment:	(40%); (10%); (50%).
, , Study Period 2
Census Date 31-Aug-2005
Coord/Lect:	jc140568.
Contact hours:	13 hours 20 hours
Assessment:	(40%); (10%); (50%).

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.