GA1220 - Typography

Credit points:	03
Year:	2005
Student Contribution Band:	Band 1
Administered by:

Available to students enrolled in the BCommunication Design degree.

This subject introduces students to the creative, aesthetic and functional role of type in visual communication and design practice. Type and typefaces, written and pictographic systems of communication are examined from historical, cultural, technical and creative perspectives. Type history, anatomy and terminology is studied, along with page structures and layout techniques, type design, type selection for traditional, conventional and digital use.The role of type as a design element in its own right, the function of words as images and the use of fully typographical solutions as a creative response to design tasks are areas studied in depth. In the second part of the semester, digital and screen based applications are analysed, leading on to an examination of contemporary and experimental typographical practice. Students will examine how type is managed in several computer design and publishing programs

There are additional charges for this subject; please contact the School for details.

Learning Outcomes

• awareness of historical and contemporary trends in type design and typographical practice;
• understand how type is managed in a range of key pre-press and design programs;
• use an understanding of typographical principles to enhance the legibility, readability and aesthetics of a range of text focussed documents;
• appreciate the role of type as a key element in the design of visual communications; recognise a range of type families and select and use appropriate styles.

Graduate Qualities

• The ability to think critically, to analyse and evaluate claims, evidence and arguments;
• The ability to define and to solve problems in at least one discipline area;
• The ability to communicate effectively with a range of audiences;
• The ability to select and use appropriate IT tools;
• The ability to access and employ online technologies effectively;
• The ability to use and interpret different media;
• A coherent and disciplined body of skills, knowledge, values and professional ethics in at least one discipline area.

Prerequisites:

Portfolio or GA1120

Availabilities
, , Study Period 2
Census Date 31-Aug-2005
Coord/Lect:	jc156213.
Contact hours:	13 hours 13 hours 26 hours
Assessment:	(25%); (60%); (15%).
Special Assessment Requirements:	In order to establish the authenticity of work submitted for assessment, attendance at practical classes is compulsory. Rolls are kept and work submitted by students with an attendance of less than 80% will not be eligible for assessment unless prior approval has been obtained in writing from the lecturer.

Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.