BU5105 - International Marketing
| Credit points: | 03 |
| Year: | 2005 |
| Student Contribution Band: | Band 2 |
| Administered by: |
This subject provides an understanding of the opportunities and constraints confronting a marketing manager in a multinational firm. Topics include: market selection decision, market entry alternatives (exports, licensing) and the international perspective on the components of the marketing mix.
Learning Outcomes
- critical appreciation of the theories, concepts, methods and empirical knowledge used in international marketing.
Availabilities | |
| , , Study Period 32 | |
| Census Date 06-May-2005 | |
| Face to face teaching 01-Apr-2005 to 10-Apr-2005 (This subject is taught in Mandarin. Exam date is June 4 2005) | |
| Coordinator: | jc139651 |
| Contact hours: |
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| Assessment: | (40%); (60%). |
| , , Study Period 37 | |
| Census Date 31-Mar-2005 | |
| Face to face teaching 14-Apr-2005 to 17-Apr-2005 (This subject is taught in Mandarin. Exam date is 13 May 2005) | |
| Coordinator: | jc139651 |
| Contact hours: |
|
| Assessment: | (40%); (60%). |
| , , Study Period 21 | |
| Census Date 06-May-2005 | |
| Face to face teaching 02-May-2005 to 09-Jun-2005 (This subject is taught in Mandarin in Singapore full-time. Exam date is June 23 2005) | |
| Coordinator: | jc139651 |
| Contact hours: |
|
| Assessment: | (40%); (60%). |
| , , Study Period 41 | |
| Census Date 30-Nov-2005 | |
| Face to face teaching 18-Nov-2005 to 27-Nov-2005 (MBA004. This subject is taught in Mandarin in Singapore. Exam date is 30 December 2005) | |
| Coordinator: | jc139651 |
| Contact hours: |
|
| Assessment: | (40%); (60%). |
| , , Study Period 38 | |
| Census Date 08-Jul-2005 | |
| Face to face teaching 24-May-2005 to 15-Jul-2005 | |
| Coordinator: | jc132306 |
| Contact hours: |
|
| Assessment: | (50%); (20%); (30%). |
| , , Study Period 40 | |
| Census Date 31-Aug-2005 | |
| Face to face teaching 19-Sep-2005 to 28-Oct-2005 | |
| Contact hours: |
|
| Assessment: | (50%); (20%); (30%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.