BU5004 - Marketing Management
| Credit points: | 03 |
| Year: | 2005 |
| Student Contribution Band: | Band 2 |
| Administered by: |
An understanding of markets and marketing skills is an essential requirement for almost any management position. This subject covers market analysis, the skills and techniques of marketing and the process of marketing management.
Learning Outcomes
- understand how to make marketing decisions in the context of general management;
- understand the function and relationship between the elements within the marketing mix: buying behaviour, product positioning, marketing research, distribution and pricing;
- understand the relationship of marketing to other functions;
- understand the role of marketing in the organisation.
| Inadmissible Subject Combinations: | MG1702 and MG2702 |
Availabilities | |
| , , Study Period 1 | |
| Census Date 31-Mar-2005 | |
| Coordinator: | jc152248 |
| Contact hours: |
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| Assessment: | (%). |
| , , Study Period 1 | |
| Census Date 31-Mar-2005 | |
| Coordinator: | jc152248 |
| Contact hours: |
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| Assessment: | (%). |
| , , Study Period 6 | |
| Census Date 08-Jul-2005 | |
| Face to face teaching 10-Jul-2005 to 14-Aug-2005 | |
| Coordinator: | jc139651 |
| Contact hours: |
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| Assessment: | (%). |
| , , Study Period 31 | |
| Census Date 31-Mar-2005 | |
| Face to face teaching 17-Jan-2005 to 30-Mar-2005 | |
| Coordinator: | jc139651 |
| Contact hours: |
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| Assessment: | (50%); (50%). |
| , , Study Period 4 | |
| Census Date 31-Mar-2005 | |
| Face to face teaching 18-Feb-2005 to 27-Feb-2005 (MBA004 cohort. This subject is taught in Singapore by SIMA in Mandarin. Exam date is 23 April.) | |
| Coordinator: | jc139651 |
| Contact hours: |
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| Assessment: | (50%); (30%); (20%). |
| , , Study Period 38 | |
| Census Date 08-Jul-2005 | |
| Face to face teaching 24-May-2005 to 15-Jul-2005 | |
| Coordinator: | jc132306 |
| Contact hours: |
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| Assessment: | (50%); (20%); (30%). |
| , , Study Period 40 | |
| Census Date 31-Aug-2005 | |
| Face to face teaching 19-Sep-2005 to 28-Oct-2005 | |
| Contact hours: |
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| Assessment: | (50%); (20%); (30%). |
| , , Study Period 39 | |
| Census Date 22-Jul-2005 | |
| Face to face teaching 04-Jul-2005 to 12-Aug-2005 (MBA005 cohort. This subject is taught in Singapore by SIMA in Mandarin. Exam date is 25 August.) | |
| Coordinator: | jc139651 |
| Contact hours: |
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| Assessment: | (50%); (30%); (20%). |
| , , Study Period 40 | |
| Census Date 31-Aug-2005 | |
| Face to face teaching 17-Sep-2005 to 20-Sep-2005 (MBA006 cohort. This subject is taught in Shanghai by SIMA in Mandarin.) | |
| Coordinator: | jc139651 |
| Contact hours: |
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| Assessment: | (50%); (30%); (20%). |
Note: Minor variations might occur due to the continuous Subject quality improvement process, and in case of minor variation(s) in assessment details, the Subject Outline represents the latest official information.