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TO3042:06

Conference and Events Management

Townsville, Cairns

HECS Band 2

26 hours lectures, 36 hours practicals. Semester 2.
Lectures will be delivered in block mode in July and practicals conducted in Semester 2.

Staff:

Dr G Moscardo (Townsville campus).

This subject will provide students with an overview of the growing tourism sector referred to as MICE (Meetings, Incentive Tours, Conferences and Events). Topics will include the planning, financing and operational aspects of developing and managing special events and functions. Students will apply procedures learnt to several events including the annual Tourism Student Research Conference.

Learning Objectives:

to understand the role of MICE in tourism business;

to understand operational aspects of events and conferences;

to develop team building and leadership skills.

Assessment to be advised.