Offerings
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TO3038:03

Foundations of Conference and Event Management

Sydney

HECS Band 2

26 hours lectures, 13 hours tutorials. Semester 2.

Staff:

Dr G Moscardo.

This subject will provide students with an introduction to the growing sector of tourism referred to as MICE (Meetings, Conventions, Incentives and Events). Topics to be included are planning and management of conferences and events, operational aspects of meetings and events, marketing and service quality as applied to MICE, and the role of meetings and events in destination development. Students will be involved in a simulated planning process for a conference or special event.

Learning Objectives:

understanding of core content areas central to conference and event planning and management including definitions of key types of events and meetings, key elements in the planning of events and meetings, and the role of events in destination development;

ability to apply concepts from marketing, consumer behaviour, financial control and human resource management for conference and event planning and management.

Assessment by end-of-semester examination (40%); event coordination and management plan of an event concept (40%); 2-3 assignments (20%).