26 hours lectures, 12 hours tutorials. Semester 2.
Staff:
Dr L Murphy (Townsville campus);
Mr C Ware (Cairns campus).
This subject examines major trends in the Australian tourism industry and the marketing approaches of the main national and state tourism authorities. The key tourism product themes and attractions are identified and examined.
Learning Objectives:
demonstrate a sound working knowledge of the Australian tourism product and industry structure;
identify and analyse the tourism product available to domestic and international tourists;
demonstrate report writing skills.
Assessment guidelines to be advised.
