Offerings
View how MG3762 is offered in 2004
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MG3762:03

Strategic Electronic Marketing

Townsville, Cairns, Sydney, Melbourne

HECS Band 2

26 hours lectures, 12 hours tutorials. Semester 2.

Staff:

Ms M McOmish (Townsville campus);

Mrs R Gunesh (Cairns campus).

The focus of this subject is on understanding how Marketing Strategy concepts and theories can be applied to Electronic-Marketing operations. The subject will help students understand marketing strategy and apply that strategy to E-Marketing operations.

Learning Objectives:

identify and critically assess the emerging challenges, threats and opportunities present in the on-line marketing environment;

become familiar with methods of electronic marketing intelligence information retrieval;

gain an understanding of customer value creation processes in E-Marketing;

learn marketing strategy processes for E-Marketing;

gain an understanding of metrics that can be used to track the success of on-line marketing programs.

Assessment to be advised.