Offerings
View how MG3716 is offered in 2004
(Also shows pre-requisites and inadmissible combinations if applicable)

MG3716:03

International Marketing

Townsville, Cairns, Sydney, Melbourne

HECS Band 2

26 hours lectures, 12 hours tutorials. Semester 1.

Staff:

Mrs R Gunesh (Cairns campus).

The aim of the subject is to broaden the student's understanding of factors in the business operations of managing marketing to an increasingly international and global marketplace. Managing these diverse factors is nowadays inherently a matter of competitiveness. The subject facilitates the student's understanding thematically by demonstrating and applying basic business principles within the wider context of the international business of the global marketplace.

Learning Objectives:

describe the significance of international marketing operations;

identify the key dimensions of competitiveness in international marketing;

discuss the strategic importance of international marketing;

identify the different dimensions of foreign market servicing;

discuss the viability of the different strategies for marketing to an increasingly international and global marketplace.

Assessment to be advised.