Offerings
View how MG2705 is offered in 2004
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MG2705:03

Marketing Communications

Townsville, Cairns, Sydney, Melbourne

HECS Band 2

26 hours lectures, 12 hours tutorials. Semester 2.

Staff:

Ms M McOmish (Townsville campus).

The subject deals with the concept, practice and environment of integrated marketing communications, including in-depth consideration of each part of the promotion mix.

Learning Objectives:

to enable students to communicate with a range of internal and external audiences in oral and written format;

to understand the fundamentals of promotion and integrated marketing information;

to recognise the elements of effective visual communications;

to examine face-to-face communication in the marketing context;

to understand media advertising;

to examine the ever-growing practice of sales promotion;

to consider other supportive tools of marketing communication.

Assessment to be advised.