Offerings
View how MG1702 is offered in 2004
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MG1702:03

Marketing Management

Townsville, Cairns

HECS Band 2

26 hours lectures, 12 hours tutorials. Semester 2.

The subject focuses on the role of marketing within the overall business framework. The basic tools of marketing are introduced: market segmentation, positioning, targeting product, price, distribution and promotion. The subject highlights the need for the marketing mix to fit with the requirements of consumers.

Learning Objectives:

marketing's role in society;

how to find target market opportunities with segmenting markets;

how to evaluate opportunities in changing environments;

how to obtain information for marketing;

how to understand what the customer wants;

the 4 `p's of price, product, promotion and place;

the marketing planning process;

management of the marketing process.

Assessment to be advised.