Offerings
View how IA3201 is offered in 2004
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IA3201:03

Advanced Public Relations

Townsville, Cairns

HECS Band 1

13 hours lectures, 20 hours tutorials. Semester 2.

Staff:

Ms R McDougall.

Examines public relations in action by bringing together the theoretical, disciplinary and process skills and knowledge developed through preceding subjects. Topics include media relations, internal and community relations, public relations in business and government, crisis and issue management and event management and sponsorship. Students may also undertake minor practical assignments within the community if appropriate.

Learning Objectives:

demonstrate practical competency in media relations;

exhibit familiarity with the principles of internal and community relations;

identify the main principles of public relations in business and government;

demonstrate a general understanding of crisis and issue management;

develop a theoretical management or sponsorship plan for a simple event.

Assessment by tutorial participation (10%); assignment (50%); examination (40%).