Offerings
View how IA2200 is offered in 2004
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IA2200:03

Public Relations

Townsville, Cairns

HECS Band 1

13 hours lectures, 20 hours tutorials. Semester 1.

Staff:

Mr J Cokley.

Public relations theory will be examined in detail. Emphasis will also be placed on process and application, including research and evaluation, strategy, planning and scheduling and tactics. Students may also undertake minor practical assignments within the community if appropriate.

Learning Objectives:

demonstrate a basic understanding of qualitative, quantitative, formative and evaluative research as they apply to the practice of public relations;

exhibit a general familiarity with strategic, tactical, planning and scheduling processes and applications in public relations practice.

Assessment by tutorial participation (10%); written assignments (50%); examination (40%).