Offerings
View how BU5105 is offered in 2004
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BU5105:03

International Marketing

Townsville

HECS Band 2

40 hours lectures. July/August block mode.

Staff:

Dr A Athiyaman.

This subject provides an understanding of the opportunities and constraints confronting a marketing manager in a multinational firm. Topics include: market selection decision, market entry alternatives (exports, licensing) and the international perspective on the components of the marketing mix.

Learning Objectives:

critical appreciation of the theories, concepts, methods and empirical knowledge used in international marketing.

Assessment to be advised by first week of lectures.