Offerings
View how BU4051 is offered in 2004
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BU4051:06

Advanced Research Techniques

Townsville, Cairns

HECS Band 2

26 hours lectures, 12 hours practicals. Full year.

Available to level 4 Tourism, Business, Management, Marketing and Human Resource Management Honours students.

Staff:

Professor P Pearce (Townsville campus).

This subject develops research strategies and methodological skills and analyses relevant to tourism, management, marketing and/or human resource management. Topics considered include case studies, survey methodology, questionnaire construction, field work techniques, simulation methods, behavioural mapping and index construction. Students in this subject produce a succinct individual supervised research proposal in preparation for the honours thesis (BU4055).

Learning Objectives:

develop student understanding of the philosophy of research;

develop awareness of research as a process;

develop knowledge of a variety of research methods;

enable students to structure an individually generated research proposal in tourism, management, marketing or human resource management.

Assessment to be advised.