Offerings
View how BU2010 is offered in 2004
(Also shows pre-requisites and inadmissible combinations if applicable)

BU2010:03

Business Reseach Methods

Townsville, Cairns, Sydney, Melbourne

HECS Band 2

26 hours lectures, 12 hours practicals. Semester 2.

Available to BBus students.

Staff:

Professor P Pearce (Townsville campus);

Dr D Lee-Ross (Cairns campus).

This subject considers research training as a skills development task. It treats research as a systematic process and introduces students to the context of research in Australia and the philosophy of research in the tourism and business fields. It tackles the design of research question and hypotheses and systematically explores a diverse array of methods for approaching research questions. It develops an understanding of when to use particular statistics in the research process and considers the presentation of research material to different audiences.

Learning Objectives:

understand and develop the skills needed to conduct research in the tourism and business field;

develop an awareness of the details of different methodological approaches to tourism and business research;

gain through participation in practical exercises a direct experience of research design, research methods and the pragmetics of conducting research in the Australian context.

Assessment to be advised.