PT3320:03
Photographic Business Management and Marketing
| Townsville | HECS Band 1 |
13 hours lectures, 13 hours tutorials, 13 hours workshops. Semester 1.
Available to Bachelor of Photography students.
Staff: Mr P Kennedy.
This subject will introduce students to business planning, marketing, financial management and the statutory requirements necessary to successfully operate a photographic business. Topics to be covered include: researching and developing a business plan; budgeting; pricing photography; copyright; contracts; taxation requirements; employing staff and models; raising finance; promotional activities.
Learning Objectives:
- acquire a knowledge of financial matters in the photographic industry and display an understanding of budgeting and business planning;
- understand the role of manager and give a clear indication of understanding managerial legal, contract, staffing and statutory obligations;
- gain an understanding of marketing and promoting a photographic business;
- acquire the knowledge to identify the factors to be considered in pricing photographs.
Assessment by two assignments (65%); written examination (25%); tutorial attendance and participation (10%).