MG3762:03
Strategic Electronic Marketing
| Townsville, Cairns, Sydney, Melbourne | HECS Band 2 |
26 hours lectures, 12 hours tutorials. Semester 2.
The focus of this subject is on understanding how Marketing Strategy concepts and theories can be applied to Electronic-Marketing operations. The subject will help students understand marketing strategy and apply that strategy to E-Marketing operations.
Learning Objectives:
- become familiar with methods of electronic marketing intelligence information retrieval;
- gain an understanding of customer value creation processes in E-Marketing;
- learn marketing strategy processes for E-Marketing;
- become familiar with E-Marketing mix’s components;
- gain an understanding of metrics that can be used to track the success of on-line marketing programs.
Assessment to be advised.