James Cook University Subject Handbook - 2003

GA3241:03

Digital Design for Multimedia 6

Townsville HECS Band 1

13 hours lectures, 13 hours tutorials, 26 hours practicals. Semester 2.

Available to students enrolled in the BCommunication Design degree.

This is the last of the six units in the Bachelor of Communication Design’s multimedia stream. This subject capitalises on a range of design and production skills learned in previous Multimedia Design units and further expands the working through a series of projects which use a range of creative, planning and production skills. Students will move towards the finalisation of their work folios throughout this semester. Students will also explore additional multimedia scripting (lingo/action scripting) and produce complex multimedia presentations in response to design briefs. Weekly lectures will address emerging trends within the multimedia industry tracking developments in such areas as: eCommerce; digital streaming technologies for both video and audio files; interactive television and its role in the future; and programming and software changes and their effect on design and production for the MM industry. This subject further develops audio video editing skills (ie Final Cut Pro) and combines these through the use of programming and interface design software (Macromedia Director). Students will build on previous editing and programming skills to learn a series of advanced multimedia production techniques using industry standard software. Students will be encouraged to develop and incorporate their own design styles into the specified practical projects.

Learning Objectives:

  1. demonstrate substantial creative and visual digital techniques;
  2. develop innovative solutions to set design problems;
  3. develop and integrate a personal style of design into the student’s practical projects;
  4. demonstrate an ability to produce advanced multimedia solutions using a range of web, video editing and multimedia programming software;
  5. concentration on and further development of personal style with the use of various computer applications;
  6. utilise available computer software and information resources for creative, research and technical purposes.

Assessment by three major projects (total 70%); final examination (20%); participation (10%). Attendance of 80% at practical workshops is required to pass this subject.