BU5105:03
International Marketing
| Townsville, | HECS Band 2 |
40 hours lectures. July block mode.
Staff: Dr A Athiyaman.
This subject provides an understanding of the opportunities and constraints confronting a marketing manager in a multinational firm. Topics include: market selection decision, market entry alternatives (exports, licensing) and the international perspective on the components of the marketing mix.
Learning Objectives:
- critical appreciation of the theories, concepts, methods and empirical knowledge used in international marketing.
Assessment to be advised by first week of lectures.