BU5104:03
International Business
| Townsville, Cairns | HECS Band 2 |
40 hours lectures. October block mode (Townsville campus); June block mode (Cairns campus).
Staff: Dr F Bartels (Townsville campus); Mr D Maguire (Cairns campus).
This subject examines the specific decisions and operational issues that are unique to multinational organisations, such as international trade, foreign direct investment, international financial management, R&D strategy, international marketing and technology transfer.
Learning Objectives:
- critical appreciation of the theories, concepts, methods and empirical knowledge used in the field of international business education.
Assessment to be advised by first week of lectures.