BU4051:03
Advanced Research Techniques
| Townsville, Cairns | HECS Band 2 |
26 hours lectures, 12 hours practicals. Semester 1.
Available to level 4 Tourism, Business, Management, Marketing and Human Resource Management Honours students.
Staff: Professor P Pearce (Townsville campus).
This subject develops research strategies and methodological skills and analyses relevant to tourism, management, marketing and/or human resource management. Topics considered include case studies, survey methodology, questionnaire construction, field work techniques, simulation methods, behavioural mapping and index construction. Students in this subject produce a succinct individual supervised research proposal in preparation for the honours thesis (BU4055).
Learning Objectives:
- develop student understanding of the philosophy of research;
- develop awareness of research as a process;
- develop knowledge of a variety of research methods;
- enable students to structure an individually generated research proposal in tourism, management, marketing or human resource management.
Assessment to be advised.