James Cook University Subject Handbook - 2002

MG3792:04

Current Management and Marketing Issues 2

Townsville, Sydney, Melbourne

HECS Band 2

26 hours lectures, 12 hours tutorials. Semester 2.

This subject will present a range of current Australian and global developments in contemporary management or marketing theory and practice.

Learning Objectives:

  1. to prepare participants for challenges facing business managers by presenting a range of current Australian and global developments as they impact on contemporary management and marketing practices.

Assessment to be advised.