MG3716:04
International Marketing
Townsville, Cairns
HECS Band 2
26 hours lectures, 13 hours tutorials. Semester 1.
Staff: Dr F Bartels (Townsville campus); Ms R Baichoo (Cairns campus).
The aim of the subject is to broaden the student’s understanding of factors in the business operations of managing marketing to an increasingly international and global marketplace. Managing these diverse factors is nowadays inherently a matter of competitiveness. The subject facilitates the student’s understanding thematically by demonstrating and applying basic business principles within the wider context of the international business of the global marketplace.
Learning Objectives:
- describe the significance of international marketing management operations;
- identify the key dimensions of competitiveness in international marketing and its operational management;
- discuss the strategic importance of international marketing;
- characterise the business and investment dimensions of international marketing;
- identify the different dimensions of foreign market servicing;
- discuss the viability of the different strategies for marketing to an increasingly international and global marketplace;
- project managerial developments for marketing to an increasingly international and global marketplace.
Assessment by written assignment (30%); final examination (open-book, pre-seen case study with additional material that is pertinent to the case presented at the examination) (70%).